Prosumers Increase Value
A prosumer’s attitude and behavior motivates them to have a strong sense of ownership and loyalty.
A prosumer’s attitude and behavior motivates them to have a strong sense of ownership and loyalty.
Innovating in an Always Changing Environment. Many companies have found that a key is establishing on-going relationships of collective feedback and collaboration.
Tapping into the Power of the Prosumer. Transformational technology breakthroughs are successful because they use leverage.
The Arrival of New Global Economies. They cross over traditional industry sectors, market capitalizations and economic regions.
Prosumers – a mash-up of the words ''producer" and ''consumer"– are redefining what it means to be a traditional consumer. Take the test!