Are You a Prosumer?

Prosumers – a mash-up of the words ”producer” and ”consumer”– are redefining what it means to be a traditional consumer. Increasingly proactive, today’s consumers are creating customer-centric and interconnected communities that collaborate and create products and services for their common use. These shared connections are made easier as a result of rapid advancements in technology and production that allow for increased levels of sharing and consumer customization.

As a result, many traditional consumers are evolving in to “prosumers”. Are you one?

Take the Quiz and Find Out

1.) Do you book your own travel and entertainment online?

YES | NO

2.) Do you monitor your health and fitness with mobile or electronic devices?

YES | NO

3.) Do you reuse or recycle everyday items to give them a new purpose?

YES | NO

4.) Do you share your opinions online to rate and review products and services that you have tried?

YES | NO

5.) Do you use mobile services or apps to be more productive and efficient?

YES | NO

6.) Are you active on social media platforms?

YES | NO

7.) Do you order highly-customized food or drinks when eating out?

YES | NO

8.) Do you seek ways to create or source to provide for your own energy needs?

YES | NO

9.) Do you share products and services with others or participate in peer-2-peer networks?

YES | NO

10.) Do you do independent research prior to making most purchases?

YES | NO

 

Participation Scoring

Give yourself 10 pts for every YES answer, then check the scale below to see where you where you are.

The Results are In

No matter where you are on the scale, you will notice that at each level of participation prosumers are doing more than simply consuming products. They are quickly becoming the voices and contributors of the products and services they use. The growing influence that prosumers yield is having a significant impact on the value of companies and brands across the globe.

Impacting Innovation. ProsumerIndex.com is an independent research site focused on identifying and following innovative prosumer-driven thematic trends that are driving the new economies and impacting global markets. This article is for informational purposes only and to provide general knowledge about Prosumers, related brands and companies. We do not provide investment advice or product recommendations. The information on this site should not be used as a substitute for business, professional financial, legal, accounting or tax guidance.